cktimes.ca Archives for Notes from a Garage

Notes from a Garage
H1N1 fiasco; an unsustainable system; and the lack of sports in my life…..
Tuesday, November 3, 2009
The grandkids on Hallowe'en....April the Spider, Gramma Carol and Batman (Isaac)......
Gramma Carol gets a visit from Hanna Montanna......
And while I’m carping away about the media, how about modern day retailers and marketers and what they’ve done to upset the applecart. I’ve seen quite a bit of Christmas advertising already this year – every store and company on the planet runs non stop sales – when one sale ends, another begins. And this has accomplished two things. Folks are totally desensitized to the whole concept of a sale. 10, 20, 40, 50% off means virtually nothing in everyday terms. Also, people, myself included, refuse to pay full price for anything – nothing is really worth what it’s supposed to be. It’s the truth, people. Overall, the marketing has worked over the last 30-40 years – we’ve all been turned into mindless, unthinking consumerbots who line up at cash registers across the land. And we don’t care what we buy as long as we’re buying something. Individual sales don’t work, but the whole marketing machine is working wonderfully. It’s got us buying so much useless junk, we’ve run out of places to put it – hence the popularity of garage sales and mini storage facilities. In the old days, our forebears could move their entire families and all their worldly possessions from one side of the country to the other in a covered wagon – these days most of us need an extremely large truck just to hold our stuff. It’s a neverending rat race in an unsustainable system. And I’m sure you didn’t read that here first!
I mourn the fact that I no longer have any interest in professional sport – it is something I sort of miss. I used to be a huge sports fan – the type of person who’d watch tiddly winks competitions on a Sunday afternoon. I was into hockey, baseball football – I’d watch a little golf, car racing – I was into it all. These days, I watch none of it and find the whole professional sports world to be a perverse aberration. The money, the lack of loyalty, rule changes, poor refereeing – no, I’ve left the fold of the sports fan for a whole lot of reasons. But I do miss it somewhat. I used to really enjoy settling in on a Saturday evening to watch the Leafs, and for quite a few years, it didn’t even matter if they were losing. They were somehow my team. But that has all changed. These days, the fans are supposed to be loyal to the teams, but the teams aren’t loyal to the fans and the players certainly have no loyalty to the teams they play for. Back in the old days, players like Tim Horton and Bobby Baun and George Armstrong were more than just hockey players – they were Toronto Maple Leafs and if you cut them, they bled Toronto Maple Leaf blue. Even the greatest player in the game, Wayne Gretzky, didn’t really care where he played as long as the money was okay and it was a big enough media market. No, there’s no loyalty left in professional sports and I really feel sorry for the kids. It must be hard to cheer for someone you know is only after the money……
Well, another week, another rant….hope you’re enjoying cktimes these weeks. The second largest number of pages viewed in the history of the paper in October, so must be doing something right. Out of time for another week….take care and remember, “Hew to the line; let the chips fall where they may.”
John Gardiner is a 25-year-veteran of the community newspaper business, but he is also a prolific writer of moralistic short fiction he refers to as "emotional thoughtscapes" or "adult fables". Samples of his fiction can be found at:
- Melancholy Man and Minister's Son
- Reality Check
- Grim Faerie Tale
- Once Upon a Visit
- Toward the End, Oyster Boy
- And It Was Christmas
- From Genesis to Revelations (Chapter 1) - the novel. the rest of the novel follows month by month













